As a company, Inductive Automation has always prioritized a strong relationship with our integrators. Because Inductive Automation President and CEO Steve Hechtman got his start as an integrator, IA has a unique appreciation for this group. We know that integrators not only have to be extremely gifted technically, but they also have to be hard-working, focused, able to take on many different problems at the same time, and quick problem-solvers. In addition to these areas of expertise, they also have the challenging job of selling their services to customers. Sales might come easily to some people, but for many, it can be a challenging process, even to those who are incredibly gifted technically.